Meet our team

Why we build Lumio

Products are becoming cheaper to build and faster to change, but understanding how they really work, where they create value and where to intervene is getting harder.

We’re building Lumio to change that. A product control plane that gives teams and agents a shared, persistent model of the product, so decisions can be made with the right context and action taken with precision.

Julia Petretta

Julia Petretta

Founder & Product Lead

Julia has spent fifteen years building products across fintech, healthcare, e-commerce and enterprise software, repeatedly seeing teams make important decisions without a reliable understanding of how the product really works.

She founded Lumio to create that missing layer: a persistent product model that helps teams understand where value sits, where to act and what matters next.

Krasi Bozhinkova

Krasi Bozhinkova

Head of Commercial & Marketing Strategy

Krasi has spent more than twenty years helping complex B2B and technology businesses turn customer insight, product capability and market complexity into stronger propositions and commercial growth.

At Lumio, she leads positioning, commercial strategy and market development, connecting better product understanding with better judgement and more precise action.